The first three are done. Couple of things I need from you before I keep going:
Dr. Patel's bio. Brogan sent the headshot but no copy. Two paths:
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I can draft from her LinkedIn — she's UPenn, prior practice in Norfolk. I'd land it in Coastal Plains's existing voice (warm, plain-spoken, light on credentials).
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Or hold the team-page update until Brogan sends copy — usually faster to write it ourselves than wait.
"Senior Care" page. Brogan attached a one-page draft but no photos. I'd ask him for two: a senior dog being examined, a tech with a cat. Want me to send that request now, or wait until you've reviewed his copy?
CTA on the hero. Brogan wants "New patients" prominent on the homepage. Current hero already has "Book an appointment." Two options — replace the existing CTA, or run both. Their hero usually carries one CTA (the brand stays clean). My read: replace, with "New patients" as the primary and a smaller "Existing client? Book here" link below. But this one's a judgment call — Coastal Plains has been deliberate about not crowding the hero.
Where would you like to start?